Last year I had several projects with start up companies that needed imagery for crowdfunding campaigns. I really enjoyed working with the entrepreneurs of each start up. Along the way I learned a few things about what makes a successful crowd funding campaign. The following images are examples of the different products I was tasked with. Each one had a different creative direction and their own set of challenges but all needed to highlight the products form and function.
Gracetech Hand Bags.
Grace tech bags are designed for you to change the outer shell with new patterns as your style and taste change. We spent one day in Charlotte and visited four locations. It was a long day. I had two models, HUMA, First assistant/DT, PA and a producer to help me make this happen. The client flew in to be apart of the process. It was great having the client with us because she could approve as we shot, it helped to speed up the process. I used mostly available light with bounce fill and a sunbrella to soften direct sun light. I shot tethered to a laptop and had a car with gear on stand by. There was no budget for scout day so I used google street view and my own knowledge of the city to create a creative deck for the client.
HoverStash is a premium display product used to show off cannabis. The shoot took place in a suburban home. The product had a hover feature that was accomplished with electromagnetic technology. The plexiglass cube had magnifying lens to show off the cannabis inside. The idea behind hoverstash is that humans like to display or show off items of interest especially vices. Think liquor cabinet, wine rack, and humidors.
Tripdongle is a piece of hardware linked to a mobile app. It can charge up to three devices, track your mileage, help you find your car and alert you when you parking meter is about to expire. We shot this on location. The client was from India and could not be on set with us. We had two creative calls to set up exceptions and get a creative direction. In addition to still images, I worked with a small video production team to create a video that would accompany the images on the crowdfunding site.
Eat our Fork
Eat your fork is biodegradable cutlery made from corn. Eat your fork is a solution to help combat single use plastic. The images were shot in studio with continuous light to aid in the speed of the accompanying video production. The crew was very small and consisted of a photographer, videographer and a food stylist.
Goodtimer is a children’s behavior monitor and reward system. If the child is good for the set amount of time they receive a reward in the form of a token. The token is dispensed from the product. Parents assign value to the token for the child to redeem. Makes me think of tickets from Chuck.E.Cheese. We shot on location in a suburban home. I had a a first assistant and help from the video crew. We shot a full day with a model playing mom and 4 kids to work as siblings. We shot bedroom, kitchen, vehicle and living room lifestyle scenes.