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Commercial Advertising Portrait Photographer , Charlotte North Carolina Daniel Clark Cunningham

  • Portfolios
    • Beatles Visual LP
    • Lifestyle
    • Characters
    • Portraits
    • Healthcare
    • NASCAR
    • Aerialists
  • Personal
    • Off Axis Paint
    • Greazy Keys
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    • Marshall NC (Hurricane Helene)
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highlowkey.jpg

High Key vs Low Key

Daniel Cunningham May 3, 2021

In photography, if you want to create a different mood, one of the things that you can do is use "high and low key lighting". These basic lighting styles are simple, yet an important way to help craft your image.

High Key? Low Key? What does it all mean? How do you recognize the difference?

There is an easy way to determine whether something is high key or low key. High key photos are bright, and do not have many shadows. Low key photos are darker, and have more shadows.

Lets take a look at some examples below:

 

High Key Examples

56119_GoodYear_Dale_Jr_0083 1.jpg hoverstash.jpg 2019_11_23_Sammy_lopez_model_comp_card10275.jpg Motoween_mummies.jpg funkrush-131.jpg Ladder 16-014.jpg David_Harkins_06_24_196932 1.jpg howie.jpg
 

Low Key Examples

kenny-075-Edit.jpg 2020_7_24_Meg_Adams13473.jpg shago.jpg sarahsbigday.jpg 101018_andrew_clark_headshot1008.jpg David_Harkins_06_24_196968.jpg Fung.jpg
 

Determining what style of lighting you will use depends highly on your subject, and the final end use of your image.

-High key portraits, for example, would be great for a NASCAR driver. It would be an effective way to light the subject but also showcase the sponsors. Pure, clean, minimalist, and elegant are words that come to mind with high key lighting. High key lighting for commercial portraits is often used by brands that are associated with sophistication.

-Low key portraits are great for invoking mood and tension. Using shadow and light- you can create mystery for your subject. It is an effective way to photograph actors, musicians or any other character. All it has to do is fit the specific ambiance that you want to create, or follow the brand vision you have from your client.

Which do you prefer? Let me know!

Let chat!



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