I worked along side the marketing agency Louis and partners for this project. When the agency reached out we started with a break down of the scope of work presented by the client. There were many ideas that needed to be refined in order to achieve the client’s goal. The first creative ask was estimated and was not aligning with the client’s budget. We paired down our production from two shooting days with ten models and four location, to one shooting day, three models and two locations.
large talent needs quickly add up and the need for more hair and make up artists becomes another added expense. The value you get it is high with the large amount of variety you can achieve to cover all your demographic needs. However it takes more time with each shot listed. It will also increase catering and craft service costs.
We achieved our objective of showcasing the product and it’s function in three different environments, with three models and five crew. The final set of twenty images paired with the copy clearly illustrates the product use. We delivered on time, meeting the clients strict deadline for product launch. The client was thrilled with the end result.
