Do You Struggle with Having Enough Visual Content to Support Your Brand’s Marketing and Advertising? Are You Sick and Tried of Old Stale Images or Worse, a Mixed Media Stock Photo Cut and Paste Hack Job! While That May Work for Amazon Listings, It Does the Opposite for Selling High Value Items. Here’s the Thing, I Know How to Create Enough Content in Three Days That Will Last a Year or More. I Created 50 Final Images for Club Car on Location in Florida, That They Have Used in Brochures, Posters, Paid Social Media, Web and Trade Shows. My Experience and Network of Freelancers Allows Me to Create the Most Efficient and Productive Production Possible. If You Want to Make You Life a Little Easier, We Should Definitely Chat!
HOW WE DID IT
In February 2022 I completed a lifestyle campaign for CLUB CAR golf carts. Little did I know my summers as a child would prep me to lead the creative direction on this project. I grew up spending every summer from 1985 -2000 at a family campground where the main mode of travel within the grounds was a golf cart. This experience created a vast amount of core memories that helped me create the lifestyle stories needed for this campaign.
The production started with a scout day in Destin FL 2 weeks before the scheduled shooting days with the producers. Their relationship with the San Destin Resort gave us a large selection of locations within close proximity. It allowed us to capture multiple locations with relative ease.
We arrived in Destin for our technical scout with our AD. We visited all the locations from our pre scout so he could get a sense of the resort campus in order to build the most efficient schedule. I will say this again and again, working with an AD is the best way to achieve a large amount of shots in a day. Our AD worked not only to make a schedule that made sense, he also helped give direction to the models and kept the morale high all while keeping us on track. When you have a production with a lot moving parts having a quality AD is incredibly helpful.
Another element of this production was a video component. We work with a videographer and drone pilot to create additional video content to pair with the still images. The videographer and I worked in tandem during each lifestyle story. I would set my composition on my tripod and direct the action. Once the still images had been captured he would grab all the video assets needed. We did this for every lifestyle setup. Starting each story on a tripod allowed me to capture exposure brackets for use in retouching. Once the main action was captured I moved to handheld image capture for a more intimate lifestyle feel. The combination of both methods leads to a large image pool for the client to select from while giving us flexibility in the final retouching.
