Charlotte Plastic Surgery
Charlotte Plastic Surgery is the longest practicing clinic in Charlotte. Since 1951 they have provided transformations to thousands of patients. They have been honoured for the last 9 years by Charlotte magazine’s BEST OF THE BEST awards. Their team of board certified plastic surgeons are masters of the craft and provide the best solutions to their clients
I was commissioned to created headshots and lifestyle images of the staff for use in marketing and advertising. I worked along side a video team for this project. We mirrored each set up for the client to have a library of video and stills that could be deployed separately or in use together to meet their marketing needs.
This project is a great example of content creation without agency direction. We created a large amount of content for the in house marketing team. This provided a library of videos and images that could be pulled from throughout the year.
Headshots, group imagery and lifestyle photos help to tell a story about the people and services provided. Having a library of images to pull from allows for faster deployment of marketing and advertising materials. If your business is centered around real people doing great work, stock photos will only do so much for your brand.
