MY LOWE’S REWARDS LIFESTYLE PRODUCTION
LOWES KNOWS HOME IMPROVEMENT
They also have rolled out a new rewards program. I was commissioned to create a group of lifestyle images of Lowe’s customers throughout the store. The objective was to create a series of stories that showcased couples shopping for their everyday home improvement needs, all while collecting points for rewards. Creative direction and production was handled by Paper Theater Studio and it was such a joy to work alongside them. Together we built an incredible team of freelancers. This team worked like a well oiled machine, which allowed us to create a large amount of content with relative ease.
With a 10 person crew and 8 models we created 7 different lifestyle scenes and captured the talent on white seamless. This was accomplished over 2 days. We utilized the Lowe’s design center, which has a full sized and stocked store. This allowed us to work without disrupting customers or staff. Each scene was centered around the use of the MLR app.
We set up a white seamless set in the lumber aisle to capture our talent with product. We used rolling stand for all lighting to easily move from location to location. From self checkout to paint and tools we covered most of the departments. Hair and make up set up in the back fo the store in our “green room” this area was the bullpen for all the talent and home base for the production.
This production is a great example of teamwork and shared creative vision. We worked in lock step to create a large variety of images for use in marketing and advertising. Paper Theater Studio over saw brand creative and created and kept a schedule that allowed for a great working pace which fostered a positive environment for all crew and talent.
Check Out More Images From The Shoot In The Gallery Below
Credits
Production: @paper.theater.studio
Photographer Daniel Clark Cunningham
AD: Caroline Harmon
DT : Wilson Gregg
First Assistant: @marchesephoto
HMUA @reneegameonly
HMUA @megandeputy
Prop styilst @cameronrenfrow
Fashion stylist @brittanycarderstylist
PA @connoramitchell
Gear provided by OUTTAKE